Classes on subjects ranging from marketing to design to the philosophy of technology are using The Substance of Style. This site will post syllabi, discussion questions, and other materials of interest to those considering the use of the book in the classroom.

Courses using The Substance of Style

Prof. Robert McArthur, Colby College, Philosophy 212, Philosophy and Technology

Prof. Len Sweet, George Fox University, DMIN 547, "Distilling a Plan for Leadership in the Emerging Culture"

Prof. Michael Martin, Iowa State University, Design Studies 183: An Introduction to Design Culture, download as .PDF file

Prof. Emily West, University of Massachusetts, Amherst, Department of Communication, Consumer Culture, download as .PDF file

Prof. Chris Smith, Annenberg School for Communication, University of Southern California, COMM 499, Issues in American Consumer Culture, download as .PDF file

Prof. Shawn M. McKinney, University of Texas, Journalism J359T.3-J395.5, Advanced Visual Design

Prof. Jan P. Owens, University of Wisconsin, Parkside, School of Business and Technology, Marketing 355, Buyer Behavior, download syllabus as Word document

If you've used the book in your classroom and have materials to contribute to the site, please send an email to Virginia Postrel at vp-at-dynamist.com.